Ross Bjork on Big Ten’s Involvement Shaping College Football: “We Should Be at the Forefront of All These Conversations”

Ohio State Athletics Director Ross Bjork celebrates the Buckeyes winning the College Football Playoff on January 20, 2025 in Atlanta, Georgia. | Image Credit: WOSU
July 2, 2026

Ross Bjork spoke to The Silver Bulletin on the Big Ten’s involvement in shaping college football and how Ohio State is using its voice to lead. The most powerful conference in college athletics is sitting on $1.37 billion in annual revenue and three consecutive national championships. The landscape is shifting faster than it ever has, and the Big Ten Conference is at the center of every conversation. Revenue sharing, NIL…

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